As a growing need of individuality, minimalism and unconventional fashion, Kerassi was born. At Kerassi we thrive into giving individuals their power back through fashion. Whether supporting a cause, making a statement, or simply showing ones unapologetic sense of humor. In a world of chaos we decided the best way to heal is by not taking life too seriously and heal each other through humor and self-expression. Labels that have been put upon all of us that are meant to be derogatory, or cookie cutter life expectations that has caused us in distancing with our true selves in order to “fit-in”. For us, Kerassi is about taking your labels and wearing them as your crown with pride, we believe words are only hurtful if giving them the power to.
Kerassi was founded by Patil, a 25 year old millennial in 2019 who got tired being labeled as a "snowflake" for having opinions and decided one day to design her own "snowflake" shirt and wear it with pride to in her way get back at those who labeled her. As soon as she graduated from college with a Fashion Merchandising degree she decided to start her own brand for those who are like minded and wanted to rebel against the fashion industry and society's obsession with derogatory labels.